Insights

Best Practices for Brand Logos

The process of designing a brand logo may seem daunting at first, but it’s one of the most important things to consider. The logo should speak the brand essence. Consider how consumers and clients...

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Girl Bosses Unite!

Girl Bosses Unite!

Female founders are unfortunately still rare in the industry. Let’s change that! Here at Mill + Co., we want to see more women taking up leading executive roles in the advertising industry. That’s...

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The Create-Once-Use-Many Method

The Create-Once-Use-Many Method

Creating a brand new advertising campaign can sometimes seem daunting to small businesses and entrepreneurs, as it can be an expensive and time-consuming process. Understanding the true value of an...

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Create-Once-Use-Many

Create-Once-Use-Many

Rachel Ballatori, Founder & CEO of Mill + Co., discusses the method of Create-Once-Use-Many, and why it is a technique that lends to success in her marketing work.

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Four for Founders: Lisa Chin Mollica

Four for Founders: Lisa Chin Mollica

Lisa Chin Mollica joins Rachel on this segment of Four for Founders to discuss her experience as Co-Founder of Vote In Or Out, a voter research platform aimed at informing voters through research.

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Discovery & Insights

Discovery & Insights

Mill + Co. Founder & CEO Rachel Ballatori details her Discovery & Insights process which is the foundation of her successful creative strategy for the brands she works with.

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The Discovery & Insights Process

The Discovery & Insights Process

A successful creative campaign is nothing without a strong, insights-driven strategy. It helps us understand key elements of a business such as analytics, target audience, and more that allow for...

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Girl Bosses Unite!

Girl Bosses Unite!

Girl Bosses Unite! On this segment of The Mill Podcast, Mill + Co. Founder & CEO Rachel Ballatori shares her experience as a female founder and how being a woman in business is both challenging and fulfilling.

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Customer Retention & Loyalty

Customer Retention & Loyalty

One of the most valuable assets in any business is loyalty, so it’s important to not only have new clients but also foster relationships with returning clients since your long-term success will...

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Remote Collaborations

Remote Collaborations

2020 taught us that it is possible to have successful collaborations in a remote capacity. In this segment of The Mill Podcast, Rachel explains why this is more important now than ever before in the business world.

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Is It Time to Rebrand?

Is It Time to Rebrand?

The stories we tell shape who we are — which is why brand identity matters above all else when it comes to advertising. But the truth is, we cannot keep telling the same story over and over again....

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Should I Rebrand?

Should I Rebrand?

Are you thinking about rebranding? Mill + Co. Founder & CEO discusses why you might consider a rebrand and what to do next on this segment of The Mill Podcast.

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The Psychology of Marketing

The Psychology of Marketing

The way people think, feel, and behave should guide your marketing strategy. Rachel has some tips on how to use the psychology of marketing in your strategy on this segment of The Mill Podcast.

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Quality Web Design & Content

Quality Web Design & Content

Every single interaction between your brand and audience is infinitely meaningful. At the consumption stage, one of the main touchpoints between your brand and consumers is your company website....

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The Importance of Google Analytics

The Importance of Google Analytics

With the advent of digital media, modern brands are now targeting consumers online via a number of social platforms and other digital channels — all of which are facilitated by Google Analytics....

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Why Google Analytics Matters

Why Google Analytics Matters

Google Analytics is an important tool to gain valuable insights on your brand’s performance and digital presence. On this segment of The Mill Podcast, Rachel discusses why you should use Google Analytics if you’re not already.

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Creativity vs. Analytics in Marketing

Creativity vs. Analytics in Marketing

Possibly more so than any other industry, marketing requires both analytical and creative skills. While it is often believed that a person is more “left-brained” if they are analytical and good with...

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Left Brain vs. Right Brain

Left Brain vs. Right Brain

Is creativity or analytics more important? The answer is both! On this segment of The Mill Podcast, Rachel discusses why it is important to use the left brain and the right brain in your marketing strategy.

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The Mill: Mallory Kerley & Kristen Sugg

The Mill: Mallory Kerley & Kristen Sugg

A long-time client of Mill + Co., Best Friends Animal Society is a leading US animal welfare organization. Mallory Kerley and Kristen Sugg from BFAS join Rachel to discuss marketing in the non-profit sector on this segment of The Mill Podcast.

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Harnessing the Power of LinkedIn

Harnessing the Power of LinkedIn

LinkedIn is the epitome of toeing the line between professional and personal, as it is a social media platform for your brand and professional persona. It is easy to fall too heavily onto one side...

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The Power of LinkedIn

The Power of LinkedIn

Rachel discusses the power of LinkedIn and how to leverage it as an individual and a brand to garner professional success on this segment of The Mill Podcast.

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How to Define Your Brand Voice

How to Define Your Brand Voice

Some of the most memorable people in our lives are the ones with distinct personalities that make an impact. The same goes for brands, which is why it is key for your brand to have a personality...

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Defining Your Brand Voice

Defining Your Brand Voice

Defining your brand voice can help you build strategy and content that supports your organization’s goals. Rachel discusses how to do this successfully on this segment of The Mill Podcast.

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Four for Founders: Ernanda White

Four for Founders: Ernanda White

This segment of Four for Founders features Ernanda White who discusses with Rachel her experience as the founder of Black Girls Drone Inc., a Drone EdTech platform to empower women and girls from underserved communities.

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Leveraging Your Connections

Leveraging Your Connections

We learn from a young age that being connected to the right people is important. While that was true when we were in college trying to get into the cool parties, the trope never really goes away,...

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Establishing Your Target Audience

Establishing Your Target Audience

When drafting your business plan, it is easy to know what you want to sell, whether it be products or services, but sometimes it can be trickier to establish to whom you should be selling. ...

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Establishing & Targeting Your Audience

Establishing & Targeting Your Audience

Establishing and targeting your audience are important steps in a successful marketing strategy. Mill + Co. Founder & CEO, Rachel Ballatori, covers this strategic step in this segment of The Mill Podcast.

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Four for Founders: Lauren Duffield

Four for Founders: Lauren Duffield

Lauren Duffield, the Founder of TEIM Empowered Inc., talks with Mill + Co. Founder & CEO, Rachel Ballatori, about her work in growth and impact consulting services in this segment of Four for Founders.

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BLOOPERS

BLOOPERS

You can’t be serious all the time… right? Share a laugh with Mill + Co. Founder & CEO, Rachel Ballatori.

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Four for Founders: Anna Xiques

Four for Founders: Anna Xiques

Anna Xiques, the founder of ROAR, the femme-focused online pleasure shop, talks with Mill + Co. founder, Rachel Ballatori, about her experience in this segment of Four for Founders.

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Setting Business Goals in 2021

Setting Business Goals in 2021

Almost half way into 2021, it is time to re-evaluate the goals we set for ourselves at the beginning of the year. While most people make a New Year’s resolution (and few follow through with it), it...

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