Insights

Best Practices for Brand Logos

The process of designing a brand logo may seem daunting at first, but it’s one of the most important things to consider. The logo should speak the brand essence. Consider how consumers and clients think and feel about your business when seeing your logo, and reflect on if it’s sending the right message. A picture...

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Best Practices for Brand Logos

August 25, 2021 | Articles

The process of designing a brand logo may seem daunting at first, but it’s one of the most important things to consider. The logo should speak the brand essence. Consider how consumers and clients think and feel about your business when seeing your logo, and reflect on if it’s sending the right message. A picture...

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Women in Business

Girl Bosses Unite!

August 25, 2021 | Articles

Female founders are unfortunately still rare in the industry. Let’s change that! Here at Mill + Co., we want to see more women taking up leading executive roles in the advertising industry. That’s why we’re calling all girl bosses to unite.  If you’re a woman looking to start your own business or seeking support from...

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Brand Logo Best Practices

Brand Logo Best Practices

July 6, 2021 | Podcasts

What does your logo say about your brand? Rachel covers brand logo best practices in this segment of The Mill Podcast.

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Meet the Millers: Lydia de Martino

Meet the Millers: Lydia de Martino, Part 3

July 6, 2021 | Podcasts

Our third segment of Meet the Millers with Lydia de Martino covers the importance of client service and how to have impactful and successful relationships with your clients.

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Create-Once-Use-Many Method

The Create-Once-Use-Many Method

July 6, 2021 | Articles

Creating a brand new advertising campaign can sometimes seem daunting to small businesses and entrepreneurs, as it can be an expensive and time-consuming process. Understanding the true value of an investment in a creative campaign and how to make the most of each piece of work is crucial but often overlooked when partnering with a...

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Create Once Use Many

Create-Once-Use-Many

July 6, 2021 | Podcasts

Rachel Ballatori, Founder & CEO of Mill + Co., discusses the method of Create-Once-Use-Many, and why it is a technique that lends to success in her marketing work.

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Four for Founders: Lisa Chin Mollica

Four for Founders: Lisa Chin Mollica

July 6, 2021 | Podcasts

Lisa Chin Mollica joins Rachel on this segment of Four for Founders to discuss her experience as Co-Founder of Vote In Or Out, a voter research platform aimed at informing voters through research.

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Discovery and Insights

Discovery & Insights

July 6, 2021 | Podcasts

Mill + Co. Founder & CEO Rachel Ballatori details her Discovery & Insights process which is the foundation of her successful creative strategy for the brands she works with.

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Discovery & Insights

The Discovery & Insights Process

July 6, 2021 | Articles

A successful creative campaign is nothing without a strong, insights-driven strategy. It helps us understand key elements of a business such as analytics, target audience, and more that allow for the creative team to curate a campaign that effectively reaches the appropriate audience and conveys the right messaging to them.  At Mill + Co., we...

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Girl Bosses Unite!

Girl Bosses Unite!

July 6, 2021 | Podcasts

Girl Bosses Unite! On this segment of The Mill Podcast, Mill + Co. Founder & CEO Rachel Ballatori shares her experience as a female founder and how being a woman in business is both challenging and fulfilling.

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Meet the Millers: Josh Lowery & Greg Cunneyworth

Meet the Millers: Josh Lowery & Greg Cunneyworth, Part 2

July 6, 2021 | Podcasts

On our second segment of Meet the Millers with Josh Lowery and Greg Cunneyworth of Makeway, a strategic digital agency, they discuss remote collaboration, adaptability, and other factors that are imperative in a digital space.

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Customer Retention & Loyalty

Customer Retention & Loyalty

July 6, 2021 | Articles

One of the most valuable assets in any business is loyalty, so it’s important to not only have new clients but also foster relationships with returning clients since your long-term success will depend on them both. In fact, repeat customers have been shown to spend more money than new customers and will be crucial in...

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Maintaining Loyal Customers

Maintaining Loyal Customers

July 6, 2021 | Podcasts

Rachel Ballatori, Mill + Co. Founder & CEO covers the importance and "how-to's" of maintaining loyal customers on this segment of The Mill Podcast.

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Remote Collaboration

The “New Normal” of Remote Collaboration

July 6, 2021 | Articles

As the Covid-19 pandemic began to take hold of everyone’s personal and professional lives in the spring of 2020, many became reliant on remote meeting services such as Zoom, Skype, Google Meetings, and other platforms to conduct their business operations. For many who were accustomed to the traditional office setting, the transition was challenging as...

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Remote Collaborations

Remote Collaborations

July 6, 2021 | Podcasts

2020 taught us that it is possible to have successful collaborations in a remote capacity. In this segment of The Mill Podcast, Rachel explains why this is more important now than ever before in the business world.

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Four for Founders: Dawn Casale

Four for Founders: Dawn Casale

July 6, 2021 | Podcasts

Dawn Casale, founder of One Girl Cookies and a former client of Mill + Co., shares how she and her husband share joy through food on this segment of Four for Founders.

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Is It Time to Rebrand?

Is It Time to Rebrand?

July 6, 2021 | Articles

The stories we tell shape who we are — which is why brand identity matters above all else when it comes to advertising. But the truth is, we cannot keep telling the same story over and over again. Your brand personality should naturally evolve throughout the lifespan of your brand in order to keep up...

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Should I Rebrand?

Should I Rebrand?

July 6, 2021 | Podcasts

Are you thinking about rebranding? Mill + Co. Founder & CEO discusses why you might consider a rebrand and what to do next on this segment of The Mill Podcast.

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