The process of designing a brand logo may seem daunting at first, but it’s one of the most important things to consider. The logo should speak the brand essence. Consider how consumers and clients think and feel about your business when seeing your logo, and reflect on if it’s sending the right message. A picture...
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August 25, 2021 | Articles
The process of designing a brand logo may seem daunting at first, but it’s one of the most important things to consider. The logo should speak the brand essence. Consider how consumers and clients think and feel about your business when seeing your logo, and reflect on if it’s sending the right message. A picture...
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August 25, 2021 | Articles
Female founders are unfortunately still rare in the industry. Let’s change that! Here at Mill + Co., we want to see more women taking up leading executive roles in the advertising industry. That’s why we’re calling all girl bosses to unite. If you’re a woman looking to start your own business or seeking support from...
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July 6, 2021 | Articles
Creating a brand new advertising campaign can sometimes seem daunting to small businesses and entrepreneurs, as it can be an expensive and time-consuming process. Understanding the true value of an investment in a creative campaign and how to make the most of each piece of work is crucial but often overlooked when partnering with a...
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July 6, 2021 | Articles
A successful creative campaign is nothing without a strong, insights-driven strategy. It helps us understand key elements of a business such as analytics, target audience, and more that allow for the creative team to curate a campaign that effectively reaches the appropriate audience and conveys the right messaging to them. At Mill + Co., we...
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July 6, 2021 | Articles
One of the most valuable assets in any business is loyalty, so it’s important to not only have new clients but also foster relationships with returning clients since your long-term success will depend on them both. In fact, repeat customers have been shown to spend more money than new customers and will be crucial in...
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July 6, 2021 | Articles
As the Covid-19 pandemic began to take hold of everyone’s personal and professional lives in the spring of 2020, many became reliant on remote meeting services such as Zoom, Skype, Google Meetings, and other platforms to conduct their business operations. For many who were accustomed to the traditional office setting, the transition was challenging as...
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July 6, 2021 | Articles
The stories we tell shape who we are — which is why brand identity matters above all else when it comes to advertising. But the truth is, we cannot keep telling the same story over and over again. Your brand personality should naturally evolve throughout the lifespan of your brand in order to keep up...
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July 6, 2021 | Articles
There are hundreds of psychological tactics that can help your brand better market itself in terms of both visuals elements and copy. The difference between good and bad advertising is whether or not you understand your audience’s deepest motivations, habits, and behaviors. That’s where the psychology of marketing comes into play. As a rule of...
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June 29, 2021 | Articles
Every single interaction between your brand and audience is infinitely meaningful. At the consumption stage, one of the main touchpoints between your brand and consumers is your company website. That’s why UX design principles are becoming increasingly important to incorporate into marketing strategy as we continue to transition further into the digital world. Let’s start...
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June 25, 2021 | Articles
With the advent of digital media, modern brands are now targeting consumers online via a number of social platforms and other digital channels — all of which are facilitated by Google Analytics. Advertisers use Google Analytics to track their audiences online and build highly-accurate data stores of information based on consumer behaviors, demographics, and psychographics. ...
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May 7, 2021 | Articles
Possibly more so than any other industry, marketing requires both analytical and creative skills. While it is often believed that a person is more “left-brained” if they are analytical and good with numbers, or that they are “right-brained” if they are creative and artistic, at Mill + Co., we believe that it takes both sides...
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May 7, 2021 | Articles
Everywhere we look, social media holds a notable presence. It’s an inescapable and essential part of life in the 21st century, and something you should absolutely be utilizing in your advertising plan. The beauty of social media is that it’s accessible, easy, and oftentimes free. It’s also very possible to utilize social media marketing in...
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May 7, 2021 | Articles
LinkedIn is the epitome of toeing the line between professional and personal, as it is a social media platform for your brand and professional persona. It is easy to fall too heavily onto one side or the other, so it is important to take a step back and reflect on what your presence on this...
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May 7, 2021 | Articles
Some of the most memorable people in our lives are the ones with distinct personalities that make an impact. The same goes for brands, which is why it is key for your brand to have a personality that resonates with your audience. One of the most important elements in establishing your personality is your brand...
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May 6, 2021 | Articles
We learn from a young age that being connected to the right people is important. While that was true when we were in college trying to get into the cool parties, the trope never really goes away, even as professionals in a business setting Knowing how to both build and leverage your connections is key...
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May 6, 2021 | Articles
When drafting your business plan, it is easy to know what you want to sell, whether it be products or services, but sometimes it can be trickier to establish to whom you should be selling. Establishing your target audience is a key decision you should make when planning how your business is going to succeed....
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May 6, 2021 | Articles
Almost half way into 2021, it is time to re-evaluate the goals we set for ourselves at the beginning of the year. While most people make a New Year’s resolution (and few follow through with it), it is important to recognize that sometimes, goals can be less cut and dry, and can change as much...
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March 27, 2021 | Articles
If we had a nickel for every time we heard the word “unprecedented” in the last year, we would all be retired. The it-word of 2020 has been used to describe almost every single aspect of our lives, from big to small, since COVID-19 first showed up. While the word can leave a sour taste...
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