Curated Brand Solutions

Telling a brand story takes insight, strategy and a sharp creative mind. At Mill + Co. we’re ready to tell your story without the bloat and overhead of a traditional agency.

We’re here for the start-up, the big business and everything in between.

We are Mill + Co.




We lead with Strategy. Every. Time. We’ll take you through the strategic process to land on meaningful insight that sets your brand strategy apart.



Our best in class creative teams work hand in hand with our strategists to bring the brand story to life through Content Development, Website Development, Graphic Design, Photo/Video Production and more.



Our Account Management team oversees the entire process. By elevating creative strategy and insight-driven content, we target the correct audience for your brand across the most relevant channels.

Mill & Co.
Strategic Process (Analytics to Key Insights)...
Handpicked Team (Curated Creative Strategy + Execution)...
Channel Implementation (Right Story. Right Place.)...
Evaluation (Test, Learn, Adapt)...
Evaluation (Test, Learn, Adapt)...

Tactics without strategy
is like a mill without a stone.

When brands ask agencies with differing agendas to talk to consumers, it’s no surprise that their messages sometimes seem disjointed. We keep creative in lockstep with strategy by keeping all your work under one roof, so a strong, singular insight always shines through.

Our Team

150 freelancers

93% female
(and female-owned)

Millers work in
15 states
(and counting!)

Over 60% of us are
“Dogs 4 Life”

Who we’re not

We’re not a big agency machine with big overhead and tedious workflows. We don’t stack your projects with unnecessary people, parts and processes.

Who we are

We curate creativity by assembling handpicked, cross-disciplinary teams scaled to each brand’s unique needs. The convenience of experienced freelancers with the ease and guidance of your own personal marketing team. We’re ready to tell your brand’s best story.

Rachel Ballatori

Rachel Ballatori

Founder, CEO

Thinker. Creator. Originator. Dog mom. Foodie. Ask Rachel if she’s driven by her left brain, her right brain, or her heart and she’ll answer, “Yes.”

Which is why after spending her early career overseeing accounts, devising killer strategy, creating award-winning content, and crushing social engagement metrics for several travel, tourism, food and beverage brands—all while starting her own non-profit donating several cancer research grants to Johns Hopkins Hospital—it’s no surprise she was named one of Baltimore’s Finest 35 Under 35.

Along the way she witnessed what makes brands soar and where they have to settle in both advertising and media publishing, then she set out on her own to build a better way. Mill + Co.

Emily Apple

Emily Apple

Account Manager

Emily is fiercely organized and loves a good color-coded spreadsheet. As a professional dancer and photographer, storytelling has always been her passion. 

In 2021, she earned a Master’s of Science in Digital Communications degree with a specialization in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University. Emily holds certifications in Social Media Marketing from HubSpot Academy, Marketing Foundations from The Trade Desk Edge Academy, and Display Advertising from Google Ads. She is excited to help bring your brand’s story to life and will be there for you every step of the way.

Olivia Sun

Olivia Sun

Assistant Account Manager

Driven by passion and curiosity, Olivia is a firm believer in the idea of “Living life to its fullest”.

Born and raised in Shanghai, China, she graduated from Boston University’s College of Communications with a Master’s degree in Advertising in 2022. Before joining Mill + Co., she has experience working in Account Management on major CPG brands during her internships and she holds certifications such as Advanced Google Analytics from Google Analytics Academy. Olivia is determined to help better tell your brand’s story and satisfy your brand’s needs.

Outside of her professional life, you can catch Olivia enjoying music, Hip-Hop dancing, and a scented candle before bed.


We are
the Millers.

We curate Strategists, Creatives and Planners across all styles and disciplines to provide you with the ideal team suited for your business challenges. No extra players, no skimping where you need it. The right team for your needs.

So what’s it like being a Miller?

“I love Rachel’s energy and drive! It’s easy to support someone who you know has the end client’s best interests in mind”

— Mill + Co. Strategist

“I like the idea of working with a woman-owned agency!”

– Mill + Co. Copywriter

“Joining a new, promising venture that understands brands, and the opportunity to be matched with projects of my specialty.”

– Mill + Co. Social Media Manager

“It was very inspiring to see what they have accomplished in such a short period of time”

– Mill + Co. Designer

Advisory Board

Mike Governale

Mike Governale

Digital Experience

“Attracting new customers can be more difficult than nailing jelly to a tree. First you need to find those customers and understand how they think. You need to be where they are and stand out among the crowd. But where do you start? The solutions are different for every business and there’s no formula. So, you need a creative team that’s smart and confident enough to do the opposite of what everyone else is doing; who act as an extension of your own strategic team; and who move quicker than the industry. This is exactly what Mill + Co. is built to do and exactly why I love teaming up with them. They’ve got nails. I’ve got a hammer. You bring the jelly.”

Ahna Tessler

Ahna Tessler


“We are living in a climate that is much more focused on teamwork and collaboration and each project that Mill & Co. takes on is more like a fun party than it is a stressful, exhausting workload. Mill + Co. has allowed me to express my creative input about branding, story and good ole fashioned advertising in a way that most photographers don’t get the privilege to have.  The team at Mill & Co are some of the most talented and hardworking folks in the business who focus on their relationship with their clients. It is truly a collaborative dynamic which Mill + Co. communicates with their clients on levels I’ve only seen in my marriage – sans fighting, of course.”

“Working with Rachel and the team at Mill + Co. has been an absolute pleasure. As someone who joined our company's project in it's latter stages, Mill + Co. brought me up to speed and has been a breeze to work with every step of the way. Our new website is coming together beautifully and we're very grateful to have worked with Mill + Co.”

Adrian Simpson,
Regional Director, Business Development
@ The Yard

“Our experience with Mill + Co. has been a positive one. Rachel is smart and organized and was effective at asking the right questions to learn about our business and what we were looking for. She and her team were always professional, flexible, and very responsive to our needs; they were able to keep our project moving and on track, despite everyone’s busy schedules.”

Sue Elia, Marketing Coordinator &
Chris Mooney, Director of Business Development
@ Cobblestone Capital Advisors

“Rachel Ballatori and Mill + Co. have been absolutely amazing; her professionalism from day one has been refreshing. Her knowledge and expertise have really helped us break out of a marketing rut and start on a brand new campaign that we just would not have come up with on our own. With the use of data and marketing experience, Rachel brings that important data to life and helps us understand who we are targeting, why we are targeting, and how we can get in front of these consumers. I highly recommend her to anyone, in any field.”

Alex Bellman,
COO @ Bellman Jewelers

“From day one, working with Rachel was like working with an old friend. She really understood our brand, asked thought-provoking questions to learn more about our goals and presented ideas in a genuinely thoughtful manner. She is a great listener, creative thinker and dedicated partner. Rachel worked really hard for us and was so generous with her time and expertise. Her one goal was to support my business, in any way she possibly could, in achieving ours.”

Dawn Casale,
Founder/CEO @ One Girl Cookies

“Rachel & her team are talented, driven, and insightful. It was a joy working with them to produce start-up branding for our company. We love the logo and materials they produced for usand get compliments on them all the time. We will definitely work with them again in the future!”

Leigh Frame,
Co-Founder, Recondite Consulting

“Every day is critical to raise our brand awareness and engage the public to take action to save lives now. Mill + Co. answered our call with bold generosity, creating a pro-bono marketing campaign that was executed with proven results: giving countless pets second chances and happy homes. Rachel’s passion for brand strategy and content is only surpassed by her compassion for homeless pets. Without question, Rachel will always bring her dedication and talent to the table. I highly recommend Mill + Co.!”

Claudia Perrone,
Creative Content Marketing Manager
@ Best Friends Animal Society

“We are a non-profit organization and Mill + Co. took us on as Pro-Bono. I don't know how we got so lucky to partner with an agency that gave us 110% dedication at zero cost, but we are beyond grateful for their insight, creativity and passion. In addition to producing great work, their client relations are incomparable. Rachel Ballatori is a rock star!”

Kristen Sugg,
Communications Manager
@ Best Friends Animal Society

“We loved working with Rachel and the Mill + Co. team. Rachel really took the time to understand who we were as a company and where we wanted to go. Throughout the process she was thoughtful and perceptive. The solutions and recommendations that the Mill + Co. team came up with felt like natural extensions of where we wanted our brand to go, but we couldn't have gotten there without them! In each interaction they were patient and encouraging, engaged and insightful. We are grateful to them for the roadmap they crafted for us.”

Emma Hollister,
Director of Operations, Cleaver Co.

“From the moment we launched, ROAR resonated with hundreds of women. But after a few months, I felt we could use a push. Not just in sales, but in following as well. And after my first call with Rachel, I knew I’d found a solution. Mill+Co. has proved to be a vital asset to my business in more ways than one. Rachel immediately understood my business and our mission, and she went above and beyond to deliver a strategy that delivered results. In one month, we doubled our sales and drastically increased our following. Boom! We look forward to working with Rachel and Mill+Co. on many more projects to come.”

Anna Xiques,
Founder, ROAR

Our Clients

Little Black Buddha
Little Justice Leaders
The Snackery Bake Shop
Their Story
Wandering Bear Coffee
Save Them All
Cobblestone Capital Advisors
Good Help Co.
Limitless Women
Cheesemonger Invitational
The Yard
Broome Street Capital
Recondite Consulting
Sleeping Giant
Kathy Ireland Gem Spa
Cleaver Co.
One Girl Cookies

Welcome to the Mill
Let’s talk

Mill + Co.